local search optimisation

A large and increasing portion of the search traffic is now being generated by users who are looking for local results and Local Online Marketing is necessary in order to take advantage of this trend.

The search engines have helped local business owners with local business listings that appear on the first page of google for popular searches and they have been previously nicknamed the seven pack. Appearing within the former seven pack had major benefits for local business owners as the term the customer has searched for has more relevance. Google has now refined this search map to the top three.

Eg Wedding Cakes Birmingham, Restaurants Wolverhampton, Car Mechanic Dudley, Wedding Shops Shrewsbury

You can imagine the examples above are typical search patterns of consumers using the internet today and the number of local business’s that will fall into each category far outnumbers seven.

A number of factors contribute to appearing within this highly important search rank and we specialise as a company in getting local business owners within this highly valued area. This includes correctly setting up your business listing, seeking high relevant citations (one of the biggest ranking factors), maintaining your position once you are there.

The largest proportion of search engine searches are considered local a staggering 70% and this figure has risen over the last few years due to the intelligence of the search engines knowing your location and returning relevant results.

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