The content that appears in the search engines can ruin your reputation, cause a drastic loss of trust, reduce sales leads and damage profit. If you are suffering from such bad publicity it is crucial to take action as soon as possible and rectify the situation in order to survive in the online marketplace.
No matter how good a service or product you offer, or how strong your customer service is it is nearly impossible to please every client or customer. Unfortunately, it is normally the unhappy customers who will visit sites such as trustpilot.co.uk, reviewcentre.com and webutation.net.
An unhappy customer with a bee in their bonnet can be damaging and if you have more than one then you may find that negative reviews on such sites are seriously damaging your name, brand and reputation.